Everything you need to reach your goals at your fingertips

Novu is a personal coaching service that combines human expertise with AI support. Your coaching team — human coaches and Novu AI — work together to help you reach your goals and the life you want. Coaching happens mainly via WhatsApp and is available whenever you need it.

Coaching starts with a free initial assessment where we discuss your goals and situation. After that, your coaching team reviews your situation and creates a personalized coaching plan.

The coaching content is tailored to your situation and can include breaking down goals into concrete steps and daily support and encouragement. You'll get support with time management and prioritization, strengthening motivation and energy, and creating concrete plans. You receive support via WhatsApp whenever it fits your schedule — without rigid schedules.

Novu AI is part of your coaching team — one of your coaches. It's trained on proven coaching methods and learns your goals, situation, and preferences. Available 24/7, it handles daily check-ins, accountability, and quick guidance so you never lose momentum.

Novu Core gives you unlimited access to coaching via WhatsApp. Your support is Novu's coaching team, helping with goal-setting, keeping you on track with your plans, and navigating uncertain moments by answering your questions.

Novu Signature includes everything in Novu Core plus personal 1-on-1 video sessions with our human coaches, more tailored change strategies, and personalized support. Novu Signature is for you if you want to invest in yourself and are ready for real change.

Because coaching that requires a separate app or constant scheduling goes unused. On WhatsApp, your coaching team is right where you already are — always reachable, with no extra steps.

Traditional coaching is hard to access because of high prices and scarce sessions. Apps and chatbots expect you to motivate and coach yourself. With Novu you get an expert coaching team that understands your situation and supports you anytime, anywhere. Professional-grade coaching at a fraction of the cost.

ChatGPT and other general-purpose AIs are great tools for finding information and solving individual problems. Novu is a coaching team of human coaches and AI on WhatsApp, focused on coaching and supporting your personal change with proven methods. We're not just a reactive answer generator — we're a proactive team supporting you: we reach out to you, we don't just wait for you to ask the right questions. And there's always a real coach behind the scenes.

For those who want change and to grow, but don't know where to start. Or have tried and found that going it alone doesn't work. You don't need more information or motivation videos. You need someone who understands your situation and keeps you moving.

If you're looking for in-person coaching sessions, Novu can't meet that need — coaching is entirely remote. Novu also doesn't replace a psychologist, therapist, or other healthcare professional. You can still consider Novu alongside them for extra support with everyday goals.

Yes — with Novu Signature. You get access to monthly 45-minute video sessions with our professional coaches. You can upgrade to Signature whenever you want, even just one month at a time.

In short: no. Our goal is for you to stay because Novu works — not because you're stuck in a contract. Your Novu membership is billed monthly. You can cancel your coaching to end whenever you like, and we won't send another invoice.

Our commitment to your privacy isn't just an obligation — it's an essential part of our mission to provide a safe coaching experience. Your conversations are confidential and stored securely. Novu AI runs in Finland and all services within the EU.

We don't sell your data or use it for advertising — ever. Your data is used for one thing only: your coaching.

Easy! Start by mapping out your situation directly on WhatsApp — whenever it suits you. No booking, no waiting. Even right now!