Your life’s patterns shape your future. Novu helps you take control of them.

Every successful person has coaches and mentors around them, so why not you? Until now, professional coaching has been out of reach for many due to inefficiency, cost, lack of time, or shame.

Novu takes a different approach by combining your existing data trail (from your smartphone, wearables and apps) with a personal conversational AI that knows the latest scientifically proven personal development tactics - making coaching effective, convenient, confidential and more affordable.

Data-driven. Tech-powered. Science-based.

Make your life data matter

Everyday, you generate a huge data trail but hardly get advantage out of it. Novu makes your life data matter.

The same powerful tool that all coaches use — the voice

Voice is the most natural way for humans to communicate. Through voice interactions, our coaches can better understand your challenges, provide more nuanced guidance, and build a stronger, more meaningful coaching relationship.

Built where your life is already connected — in your phone

Built where your life is already connected — in your phone

Your smartphone holds the story of your life—your movements and routines. Novu turns this untapped data into proactive coaching. Effortless, personalized, and always adapting to you.

Science-based change

Our coaching and interactions are based on the latest scientifically proven methods.

Technology That Elevates Your Life

Technology That Elevates Your Life

Novu guides you like a human coach - without human involved.

Novu guides you like a human coach - without human involved.

1. Sign up for membership

Quick and easy registration, no lengthy process. We are ready to go as soon as you are!

2. Download the Novu app

The magic happens through our premium Novu app. It connects you and your data to the Novu coach.

3. Call or chat with your personal coach

3. Call to your coach
& get guidance

3. Call to your coach
& get guidance

Enjoy holistic coaching calls, automated tracking, premium 24/7 support, and the future of life mastery.

Join early access queue

Listen to greetings from one of Novu's coaches:

Listen to greetings from one of Novu's coaches:

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Novu

Traditional coaching

Available whenever you need it

Only during scheduled sessions

Only during scheduled sessions

Tracks your progress effortlessly with data

Often based on manual tasks

Often based on manual tasks

100% private – discreet and secure environment

Can't guarantee full anonymity

Can't guarantee full anonymity

Fits into your daily life seamlessly

Requires meeting scheduling

Requires meeting scheduling

Helps you stay on track (not just react to problems)

Mostly reacts to existing problems

Mostly reacts to existing problems

You’re in control – reschedule sessions anytime

Late cancellation fees often apply

Late cancellation fees often apply

Always uses the latest scientifically tested models

Limited to coach's knowledge

Limited to coach's knowledge

Price per month

€49 (pre-launch)

€250 – €1500 or more

What Early Users Are Saying

What Early Users Are Saying

  • I have tried all kinds of coaching services, read dozens of books, but still found myself lacking action. Novu helped me take control and move forward.

    Timo

    I'm impressed! Novu's coach provided me with personal and actionable advice that has helped me find the right coping mechanisms to deal with my work stress.

    Nea

    The app feels like a top-notch service, and it's got a fancy vibe. Coach responds well in both English and Finnish, and it pushes you to do the work yourself.

    Olli

  • I love our weekly sessions reviewing my weekly Oura trends to track my progress. It feels like talking to a real person—super engaging and enjoyable!

    Paula

    I've coached people myself and been coached by people, especially in the area of psychological coaching. In the past, when you needed advice in the moment, it wasn't available, unlike with Novu. It asks the most important questions and gives you options, and the data in the background speeds up things.

    Kimmo

    Impressive as it sounds so realistic, smoothly able to respond back and take nuances into account "between the lines".

    Riia

  • I've never experienced something like Novu before. It's really easy to use and useful for setting personal goals.

    Tuomas

    I love it that I have a weekly scheduled call with Novu, but I also have the ability to reflect on my life mastery whenever I need it.

    Eelis

    The discussion with Novu feels natural and provides concrete solutions to move forward with. The weekly discussions help me to structure my own thoughts, which facilitates reflection and goal setting.

    Aaro

Get access to Novu at 50% off pre-launch pricing.

Get access to Novu at 50% off pre-launch pricing.

No commitments. Priority enroll. Retain the discounted price after launch.

No commitments. Priority enroll. Retain the discounted price after launch.

Periodic coach sessions with Novu

Periodic coach sessions with Novu

Automatic progress tracking with data

Automatic progress tracking with data

Science-backed behavioral change models

Science-backed behavioral change models

Novu available for your call or chat 24/7

Novu available for your call or chat 24/7

My Week -audio summary every Sunday

My Week -audio summary every Sunday

And much more!

And much more!

50+ already joined

Join early access queue

50+ already joined

Join early access queue

50+ already joined

Join early access queue

You'll retain the pre-launch discount price as long as your subscription remains active.

Frequently Asked Questions

Frequently Asked Questions

How does coaching work on Novu?

Novu's new approach is a combination of automatic life tracking and periodic discussions with Novu coaches. The sessions are very similar to online coaching - but better because of the life data and technology involved. The core is weekly, fortnightly or monthly coaching sessions that you can schedule at your convenience. You can do these sessions from wherever is most convenient for you, from the comfort of your sofa at home or during a walk outside. You can also reschedule at short notice - we don't like cancellation windows either. The content of the sessions will vary depending on the change you are focusing on. Together with your coach you will develop effective strategies to improve your life. There is always the option of ad hoc calls or chats between scheduled coaching sessions as life happens or you need more guidance. The point is to build on your personal aspirations and strengths, mixed with scientifically proven strategies and automatic life data.

Which languages does Novu support?

Coaching is currently available in English, Finnish and Swedish. We're planning to expand to over 30 languages to help millions of people worldwide.

What kind of time commitment do I have to make?

As much or as little as you want. Novu adapts to your lifestyle—whether it’s a quick check-in during your day or a deeper reflection when you have time. There are no fixed commitments, just seamless coaching that fits into your routine.

Why should I choose Novu over traditional services?

Always available, flexible, data-driven, confidential, and more affordable. Novu is more personal, truly knows you, provides personalized insights, and offers data-backed options to improve your life whenever you need them. However, if you need human involvement, we recommend using Novu as a complement to traditional coaching or consider other options.

Normally, these services costs hudreds. How is this so affordable?

Traditional coaching depends on one-on-one sessions with human coaches and they can only serve a limited number of clients at a time. Since coaching is a one-on-one service, their income is directly tied to time spent with clients. To make a sustainable living, many coaches charge high fees (something like €100–€500 per session). Novu takes a different approach—leveraging technology to provide personalized insights by analyzing your data and applying scientific models. With the latest conversational AI, Novu delivers tailored guidance without the high costs—making life mastery more accessible and personal than ever.

Do I need a smartwatch or smart ring to use Novu?

Owning wearables is not required to use Novu. However the quality of the insights Novu is able to offer you depends on the available data. Having wearables increases the quality and amount of life data you have, but it is not necessary. How ever if you consider getting wearables we recommend: Smart ring (such as Oura), Smart Watch (like Applewatch or Suunto) and something else.

What is the cost of my Novu membership?

Novu offers flexible membership options to fit your needs. Pricing varies based on the level of coaching and features you choose. You can cancel anytime—no hidden fees, no long-term commitments. If you want to secure limited pre-launch discount price, join the early access queue now.

What data you are collecting from me?

Novu only uses data that helps to personalise your coaching experience. This could include, for example: - Activity & movement data (e.g. steps, workouts) - Sleep patterns (sleep time, bedtime, etc.) - Calendar & routines (for planning sessions and understanding your life) You have complete control over how much or how little you share with Novu. We take data security seriously and use best practices to provide secure connections. You can also delete your data at any time.

What is Novu’s cancellation policy?

You can cancel your Novu subscription anytime—no commitments, no hassle. Your access will continue until the end of your current billing period, and you won’t be charged again.

Is Novu available for Android?

The Novu app requires iOS phone. The Android platform does not currently meet our needs full Novu experience. But we will expand to Android later.

When do I get access?

During the spring 2025! Join the limited waitlist today to get 50% off when we launch.

How does coaching work on Novu?

Novu's new approach is a combination of automatic life tracking and periodic discussions with Novu coaches. The sessions are very similar to online coaching - but better because of the life data and technology involved. The core is weekly, fortnightly or monthly coaching sessions that you can schedule at your convenience. You can do these sessions from wherever is most convenient for you, from the comfort of your sofa at home or during a walk outside. You can also reschedule at short notice - we don't like cancellation windows either. The content of the sessions will vary depending on the change you are focusing on. Together with your coach you will develop effective strategies to improve your life. There is always the option of ad hoc calls or chats between scheduled coaching sessions as life happens or you need more guidance. The point is to build on your personal aspirations and strengths, mixed with scientifically proven strategies and automatic life data.

Which languages does Novu support?

Coaching is currently available in English, Finnish and Swedish. We're planning to expand to over 30 languages to help millions of people worldwide.

What kind of time commitment do I have to make?

As much or as little as you want. Novu adapts to your lifestyle—whether it’s a quick check-in during your day or a deeper reflection when you have time. There are no fixed commitments, just seamless coaching that fits into your routine.

Why should I choose Novu over traditional services?

Always available, flexible, data-driven, confidential, and more affordable. Novu is more personal, truly knows you, provides personalized insights, and offers data-backed options to improve your life whenever you need them. However, if you need human involvement, we recommend using Novu as a complement to traditional coaching or consider other options.

Normally, these services costs hudreds. How is this so affordable?

Traditional coaching depends on one-on-one sessions with human coaches and they can only serve a limited number of clients at a time. Since coaching is a one-on-one service, their income is directly tied to time spent with clients. To make a sustainable living, many coaches charge high fees (something like €100–€500 per session). Novu takes a different approach—leveraging technology to provide personalized insights by analyzing your data and applying scientific models. With the latest conversational AI, Novu delivers tailored guidance without the high costs—making life mastery more accessible and personal than ever.

Do I need a smartwatch or smart ring to use Novu?

Owning wearables is not required to use Novu. However the quality of the insights Novu is able to offer you depends on the available data. Having wearables increases the quality and amount of life data you have, but it is not necessary. How ever if you consider getting wearables we recommend: Smart ring (such as Oura), Smart Watch (like Applewatch or Suunto) and something else.

What is the cost of my Novu membership?

Novu offers flexible membership options to fit your needs. Pricing varies based on the level of coaching and features you choose. You can cancel anytime—no hidden fees, no long-term commitments. If you want to secure limited pre-launch discount price, join the early access queue now.

What data you are collecting from me?

Novu only uses data that helps to personalise your coaching experience. This could include, for example: - Activity & movement data (e.g. steps, workouts) - Sleep patterns (sleep time, bedtime, etc.) - Calendar & routines (for planning sessions and understanding your life) You have complete control over how much or how little you share with Novu. We take data security seriously and use best practices to provide secure connections. You can also delete your data at any time.

What is Novu’s cancellation policy?

You can cancel your Novu subscription anytime—no commitments, no hassle. Your access will continue until the end of your current billing period, and you won’t be charged again.

Is Novu available for Android?

The Novu app requires iOS phone. The Android platform does not currently meet our needs full Novu experience. But we will expand to Android later.

When do I get access?

During the spring 2025! Join the limited waitlist today to get 50% off when we launch.

How does coaching work on Novu?

Novu's new approach is a combination of automatic life tracking and periodic discussions with Novu coaches. The sessions are very similar to online coaching - but better because of the life data and technology involved. The core is weekly, fortnightly or monthly coaching sessions that you can schedule at your convenience. You can do these sessions from wherever is most convenient for you, from the comfort of your sofa at home or during a walk outside. You can also reschedule at short notice - we don't like cancellation windows either. The content of the sessions will vary depending on the change you are focusing on. Together with your coach you will develop effective strategies to improve your life. There is always the option of ad hoc calls or chats between scheduled coaching sessions as life happens or you need more guidance. The point is to build on your personal aspirations and strengths, mixed with scientifically proven strategies and automatic life data.

Which languages does Novu support?

Coaching is currently available in English, Finnish and Swedish. We're planning to expand to over 30 languages to help millions of people worldwide.

What kind of time commitment do I have to make?

As much or as little as you want. Novu adapts to your lifestyle—whether it’s a quick check-in during your day or a deeper reflection when you have time. There are no fixed commitments, just seamless coaching that fits into your routine.

Why should I choose Novu over traditional services?

Always available, flexible, data-driven, confidential, and more affordable. Novu is more personal, truly knows you, provides personalized insights, and offers data-backed options to improve your life whenever you need them. However, if you need human involvement, we recommend using Novu as a complement to traditional coaching or consider other options.

Normally, these services costs hudreds. How is this so affordable?

Traditional coaching depends on one-on-one sessions with human coaches and they can only serve a limited number of clients at a time. Since coaching is a one-on-one service, their income is directly tied to time spent with clients. To make a sustainable living, many coaches charge high fees (something like €100–€500 per session). Novu takes a different approach—leveraging technology to provide personalized insights by analyzing your data and applying scientific models. With the latest conversational AI, Novu delivers tailored guidance without the high costs—making life mastery more accessible and personal than ever.

Do I need a smartwatch or smart ring to use Novu?

Owning wearables is not required to use Novu. However the quality of the insights Novu is able to offer you depends on the available data. Having wearables increases the quality and amount of life data you have, but it is not necessary. How ever if you consider getting wearables we recommend: Smart ring (such as Oura), Smart Watch (like Applewatch or Suunto) and something else.

What is the cost of my Novu membership?

Novu offers flexible membership options to fit your needs. Pricing varies based on the level of coaching and features you choose. You can cancel anytime—no hidden fees, no long-term commitments. If you want to secure limited pre-launch discount price, join the early access queue now.

What data you are collecting from me?

Novu only uses data that helps to personalise your coaching experience. This could include, for example: - Activity & movement data (e.g. steps, workouts) - Sleep patterns (sleep time, bedtime, etc.) - Calendar & routines (for planning sessions and understanding your life) You have complete control over how much or how little you share with Novu. We take data security seriously and use best practices to provide secure connections. You can also delete your data at any time.

What is Novu’s cancellation policy?

You can cancel your Novu subscription anytime—no commitments, no hassle. Your access will continue until the end of your current billing period, and you won’t be charged again.

Is Novu available for Android?

The Novu app requires iOS phone. The Android platform does not currently meet our needs full Novu experience. But we will expand to Android later.

When do I get access?

During the spring 2025! Join the limited waitlist today to get 50% off when we launch.

We're assembling a world-class team to build the future of personal growth.

Reach out if you have a strong background in software engineering or coaching science: hello@withnovu.com

You are built to thrive, so stop wasting your life.

Join early access queue

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