NOVU - LIFE MASTERY

Last updated: 16.04.2025

Novu Oy (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or mobile application (the “Application”). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Application.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Application after the date such revised Privacy Policy is posted.

This Privacy Policy does not apply to the third-party online/mobile store from which you install the Application or make payments, which may also collect and use data about you. We are not responsible for any of the data collected by any such third party.

Throughout this Privacy Policy, the term "processing" is used, which includes all operations involving Personal data, including without limitation, collection, handling, storage, sharing, access, use, transfer and deletion of Personal data.

Data controller

Novu Oy (company registration number: 3508523-5), Otakaari 5, 02150 Espoo, Finland, is the data controller for the company's processing of Personal data.

Collection of Your Information

We may collect information about you in a variety of ways. The information we may collect via the Application depends on the content and materials you use, and includes:

Personal Data

Demographic and other personally identifiable information (such as your name and email address) that you voluntarily give to us when choosing to participate in various activities related to the Application, such as conversations, sending feedback, and responding to surveys. If you choose to share data about yourself via your profile, coaching call or chat, or other interactive areas of the Application, please be advised that all data you disclose in these areas can be accessed by us.

By using our app, you consent to our sharing of data regarding your usage and consumption of purchased content with Apple, as part of our efforts to resolve refund requests. This information may include details about how you have accessed and interacted with the purchased content. The purpose of sharing this data is to help Apple make an informed decision regarding refund requests. We ensure that such data sharing is done in compliance with Apple’s policies and only as necessary to process your requests.

Derivative Data

Information our servers automatically collect when you access the Application, such as your native actions that are integral to the Application, including accessing a coaching conversations, as well as other interactions with the Application and other users via server log files.

Financial Data

Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Application. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processors Apple, and you are encouraged to review their privacy policy and contact them directly for responses to your questions.

Push Notifications

We may request to send you push notifications regarding your account or the Application. If you wish to opt out from receiving these types of communications, you may turn them off in your device’s settings.

Mobile Device Access

We may request access or permission to certain features from your mobile device, including your mobile device’s Bluetooth, calendar, camera, contacts, microphone, reminders, sensors, SMS messages, social media accounts, storage, and other features. If you wish to change our access or permissions, you may do so in your device’s settings.

Mobile Device Data

Device information such as your mobile device ID number, model, and manufacturer, version of your operating system, phone number, country, location, and any other data you choose to provide.

Geo-Location Information

We may request access or permission to and track location-based information from your mobile device, either continuously or while you are using the Application, to provide location-based services. If you wish to change our access or permissions, you may do so in your device’s settings.

AI Data Processing and OpenAI Integration

The Application uses ElevenLabs’s and OpenAI’s API to provide AI-powered features that enhance user experiences, such as improving voice and chat communication and offering tailored support. By using the Application, you acknowledge and agree to the following:

Data Transmission: Input data provided by users, such as voice or text-based conversations, is transmitted to OpenAI and ElevenLabs servers for processing and generating responses.

Limited Data Use: OpenAI and ElevenLabs processes this input data do not use it to train their models or improve their services unless explicitly agreed to in ElevenLabs’s and OpenAI’s privacy terms.

Retention Policy: Input data transmitted to ElevenLabs or OpenAI is not stored by ElevenLabs or OpenAI after processing. We do not store input data beyond the duration necessary to fulfill the requested service unless explicitly required for operational purposes or compliance with applicable laws. When we no longer have reason to keep your Personal data, if you withdraw your consent, or if you successfully request that we erase it, all personally identifiable information pertaining to you will be deleted within 30 days.

User Consent: By using AI-powered features, you explicitly consent to the processing of your input data by ElevenLabs and OpenAI. If you do not agree, please refrain from using features that rely on AI-generated responses.

User Rights: You have the right to access, request deletion of input data associated with your account, and withdraw consent for AI-related data processing. However, this may limit your ability to use certain features of the Application.

Data Security: We implement appropriate technical and organizational measures to safeguard data transmitted to ElevenLabs and OpenAI’s servers. While we rely on ElevenLabs and OpenAI’s robust security protocols, no method of transmission is completely secure. Please exercise caution when sharing sensitive information.

International Data Transfers: Input data may be processed on servers located in regions outside of your country. We ensure that such data transfers comply with applicable laws, including the use of Standard Contractual Clauses or equivalent safeguards.

Limitations of AI and Safety Considerations

Artificial intelligence and large language models (LLMs) are frontier technologies that are still improving in accuracy, reliability, and safety. Therefore, the use of LLMs has inherent limitations and should not be considered a substitute for professional therapy or counseling. The LLM may generate inaccurate, incomplete, or inappropriate responses that fail to address the nuances of specific situations.

The guidance provided by AI-powered features is for informational purposes only and is not intended to serve as professional advice for mental health or healthcare concerns.

If you are experiencing a mental health crisis or a healthcare emergency, please seek help from qualified professionals immediately. In urgent situations, contact local emergency services or reach out to trusted support networks.

Tracking Technologies and Cookies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Application to help customize the Application and improve your experience. When you access the Application, your personal information is not collected through the use of tracking technology.

Cookies Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Application.

Web Beacons and Pixels Web beacons and pixels are used to track how users interact with the Application and emails. While these technologies cannot be disabled, they can be rendered less effective by declining all cookies or modifying your browser settings.

Third-Party Tracking We may use third-party vendors, such as PostHog and Mixpanel, to analyze usage trends and enhance the Application’s features. These vendors may use first-party cookies or other technologies to collect data about your interactions with the Application. You can learn more about their data practices by reviewing their privacy policies.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Application to: Assist law enforcement and respond to subpoena. Compile statistical data and analysis for use internally. Create and manage your account. Email you regarding your account or order. Enable user-to-server communications. Fulfill and manage purchases, orders, payments, and other transactions related to the Application. Generate a personal profile about you to make future visits to the Application more personalized. Increase the efficiency and operation of the Application. Monitor and analyze usage and trends to improve your experience with the Application. Notify you of updates to the Application. Perform other business activities as needed. Prevent fraudulent transactions, monitor against theft, and protect against criminal activity. Process payments and refunds. Request feedback and contact you about your use of the Application. Resolve disputes and troubleshoot problems. Respond to product and customer service requests. Send you a newsletter. Solicit support for the Application.

For additional information, contact us at support@withnovu.com.

Novu Oy
Otakaari 5, 02150, Espoo, Finland
support@withnovu.com