Terms and Conditions
Last updated: February 4, 2026
1. Service Provider
Novu Oy
Business ID: 3508523-5
Address: Otakaari 5, 02015 Espoo
Email: support@withnovu.com
2. Service Description
Novu is an AI-assisted coaching service provided through WhatsApp messaging. The service includes:
- Personal coaching conversations assisted by AI
- Goal setting and tracking
- Tasks and exercises
- Content supervised by human coaches
The service uses artificial intelligence (Google Gemini) to generate coaching conversations. AI-generated content is supervised by humans to ensure quality and safety.
3. Acceptance of Terms
By registering for and using the service, you accept these terms of use and the privacy policy. If you do not accept these terms, do not use the service.
4. Right of Use and Age Limit
The service is intended only for adults. The right to use the service requires that:
- You are at least 18 years old
- You have the right to enter into binding contracts
- You have a WhatsApp account
- The information you provide is truthful and up-to-date
5. Ordering and Payment
5.1 Ordering
The service is ordered by registering for the service and selecting the desired subscription option. The subscription is valid until further notice and renews monthly.
5.2 Prices and Payment Methods
Current prices are displayed on the service website and during the ordering process. Prices include VAT. Payment is charged monthly in advance using your selected payment method.
Payments are processed by Stripe, Inc. We do not store your credit card or payment information.
5.3 Price Changes
We reserve the right to change prices. We will notify you of price changes at least 30 days in advance. The new price will take effect at the beginning of the next billing period.
6. Right of Cancellation
In accordance with consumer protection law, you have the right to cancel your order within 14 days of placing the order without giving any reason.
To cancel your order, clearly notify us by email at support@withnovu.com. You can use the following template:
"I want to cancel my Novu subscription. Name: [your name], Email: [your email], Order date: [date]"
If you have already used the service during the cancellation period, we will charge you for the corresponding portion of the subscription fee.
7. Subscription Cancellation and Refunds
You can cancel your subscription at any time. Cancellation takes effect at the end of the current billing period, and you can use the service until the end of the paid period.
You can cancel from the service settings or by sending an email to support@withnovu.com.
Refunds are not provided for partially-used billing periods unless required by applicable law. This does not affect your statutory right of cancellation under Section 6.
8. User Obligations
You agree to use the service in accordance with these terms and applicable law. In particular, you agree to:
- Provide truthful and accurate information
- Keep your login credentials confidential
- Not share your account with others
- Notify us immediately of any unauthorized use of your account
- Not use the service for illegal or harmful purposes
- Not attempt to disrupt or damage the service or its operation
8.1 Prohibited Content
When using the service, you agree not to submit content that:
- Violates any applicable laws or regulations
- Infringes the rights of any third party
- Is harmful, abusive, threatening, or harassing
- Is defamatory, obscene, or otherwise objectionable
- Contains malicious code or attempts to compromise security
We reserve the right to remove or restrict content that violates these terms.
9. Intellectual Property Rights
9.1 Service Provider's Rights
Novu Oy owns all rights to the service, its content, structure, appearance, trademarks, and AI-generated content. Your right to use the service is limited and non-exclusive.
9.2 User Content
You retain ownership of the content you submit to the service (messages, goals, notes). By using the service, you grant us a limited license to:
- Use your content to produce and deliver the service to you
- Use anonymized content to develop and improve the service
You represent that your content does not violate any laws or infringe the rights of others, and that you have the right to grant us this license.
10. AI-Generated Content
Our service generates recommendations, insights, and coaching content using AI models. You acknowledge and agree that:
- AI outputs may contain inaccuracies, errors, or incomplete information
- All AI-generated content is for informational and educational purposes only
- You remain fully responsible for any decisions or actions you take based on AI-generated content
- AI-generated content does not constitute professional, medical, legal, financial, or psychological advice
You should independently verify important information and consult qualified professionals for specific advice.
11. Disclaimer of Warranties
To the maximum extent permitted by applicable law, the service is provided "as is" and "as available" without warranties of any kind, either express or implied.
We do not warrant that:
- The service will meet your specific requirements
- The service will be uninterrupted, timely, secure, or error-free
- The results obtained from using the service will be accurate or reliable
- Any errors in the service will be corrected
This disclaimer does not affect your statutory rights as a consumer under applicable law.
12. Limitation of Liability
12.1 Nature of the Service
IMPORTANT: Novu is a coaching service, not a healthcare service. The service does not replace treatment, diagnosis, or advice provided by a doctor, psychologist, psychotherapist, or other healthcare professional. If you have health problems, contact a healthcare professional.
12.2 Limitation of Liability
To the maximum extent permitted by applicable law:
- We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the service
- We are not liable for any loss of profits, data, or business opportunities
- Our total liability is limited to the amount of subscription fees paid by you during the 12 months preceding the claim
- We are not liable for service interruptions or delays caused by force majeure or circumstances beyond our reasonable control
These limitations do not limit the consumer's mandatory legal rights under applicable law, including liability for willful misconduct or gross negligence.
13. Indemnification
To the extent permitted by applicable law, you agree to indemnify, defend, and hold harmless Novu Oy and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising out of or relating to:
- Your use of the service
- Your violation of these terms
- Your content submitted to the service
- Your violation of any law or the rights of any third party
This indemnification obligation does not apply to the extent that claims arise from our willful misconduct or gross negligence, or where prohibited by applicable consumer protection law.
14. Third-Party Services
The service relies on third-party platforms and services, including but not limited to:
- WhatsApp (Meta Platforms): For message delivery and communication
- Stripe: For payment processing
- Google: For AI services
We are not responsible for the content, policies, availability, or actions of these third-party services. Your use of third-party platforms is governed by their respective terms of service and privacy policies.
We do not guarantee the continuous availability of third-party services and are not liable for any interruptions, changes, or discontinuation of such services.
15. Service Availability and Updates
We strive to provide the service without interruption, but we do not guarantee its continuous availability. The service may be temporarily unavailable due to maintenance, technical issues, or other reasons.
15.1 Updates and Changes
We may implement updates, new versions, or changes to the service to improve functionality, security, or user experience. Updates may be applied automatically without prior notice.
For significant changes that materially affect your use of the service, we will notify you at least 14 days in advance. If you do not agree to such changes, you may cancel your subscription before the changes take effect.
15.2 Discontinuation
We reserve the right to discontinue the service or any feature with reasonable notice. In such case, we will provide a prorated refund for any prepaid subscription fees.
16. Contract Termination
We may terminate or suspend your access immediately if:
- You materially breach these terms of use
- You use the service for illegal purposes
- Payment fails repeatedly
- You have provided materially incorrect information
- Required for legal or security reasons
Upon termination, your right to use the service ends immediately. Certain provisions of these terms (including intellectual property, limitation of liability, indemnification, and governing law) will survive termination.
17. Data Protection
The processing of your personal data is described in a separate privacy policy, available at withnovu.com/privacy-policy. The privacy policy is part of these terms of use.
18. Changes to Terms of Use
We may modify these terms of use. We will notify you of changes at least 30 days in advance by email. If you do not accept the changes, you can cancel your subscription before the changes take effect. Continuing to use the service after the changes take effect is considered acceptance of the changes.
19. Governing Law and Dispute Resolution
These terms are governed by the laws of Finland, excluding its conflict of law provisions. We primarily aim to resolve disputes through negotiation.
As a consumer, you can also submit the dispute to the Consumer Disputes Board:
Consumer Disputes Board
Hämeentie 3, 00530 Helsinki
www.kuluttajariita.fi
You can also use the EU's online dispute resolution platform: https://ec.europa.eu/odr
20. Severability
If any provision of these terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.
21. Entire Agreement
These terms of use, together with the privacy policy, constitute the entire agreement between you and Novu Oy regarding the use of the service. These terms supersede any prior agreements or communications regarding the subject matter hereof.
22. Contact Information
Questions about these terms or the service:
Email: support@withnovu.com
We generally respond to inquiries within 2 business days.